Set a Target & Motivations

Before setting up an account it's key to know why are we online. For that reason we will define the audience segment you are interested in reaching and the intent. 

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Once we know whose attention are we trying to catch and what's our drive, the message we want to give to the world, we can get into more specifics.

Design Content

Just like each product has its characteristics, there's no one size fits all in terms of social media design either.

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In order to succeed on the established social media goals your online image needs to perfectly relate to your brand image. 

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Define Goals

It is very important to draw a clear roadmap from the beginning in order to get a coherent relationship between expected results and content posted.

Do you want to draw more traffic to your site? Do you need more costumers or prehaps engage those that you already have? Maybe you need to keep a relevant and updated image in your sector? Whatever your need are we will define it on a first meeting so you don't have to think about it anymore from there on.

Analyze Data

Community management is an exercice of trial and error. For that the use of analytics tools is vital.

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However, seeing is not enough, the next step is adapting and optimizing until we get the desired outcome

Preview Posting Expectancy

Every business has its pace and thus, its posting needs. As much as in Instagram or Facebook it's recommended to post as frequently as possible other platforms such as LinkedIn demand a more curated content that needs time to prepare. That latter content is normally provided directly by the business as it treats their specialized industry matters.

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Consulting

Some of these terms might sound very unfamiliar and that's ok.

As a professional community manager I understand that and  I want to ease and shorten communication as much as possible so you can go online asap. For that reason I will ask you some quick questions on our first meeting so I can tailor a cours to your business' needs.

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My courses are concise bootcamps so you can learn everything you need to know about community management in a short period.